It can be tough to get your business noticed online.
A lot of companies believe that marketing has to be expensive. While there are strategies worth investing in, it is unrealistic for every business to have a large advertising budget.
With little to no budget, you may think it's hopeless to drum up business with online marketing but you would be throwing away a lot of potentials if you truly believed that.
Research shows that customers would rather buy from a business they know and trust rather than click on an advertisement from a business they do not follow.
With a little bit of time and effort, you can drum up massive business using free tools online.
First things first, do you have a physical store? If so, you NEED to get your business on these platforms.
Google My Business
Manage how your business appears on Goole Search and Google Maps with Google My Business. Add your business name, location and hours and reply to reviews in one place! Optimize your profile by adding eye-catching images that represent your business. You can even add a 30-second video to your profile.
Another neat thing about Google My Business is the fact that you can make create a post to promote an event or a promotion for absolutely FREE. and did I mention Google My Business helps with SEO too? Better get on it!
Does your business really need to be on Yelp?
Well Yelp has over 142 million unique users every month. Yelp is used to help customers make an informed purchasing decisions by reading reviews. If your company receives any negative reviews or complaints on your Yelp page, you can use the site as a way to address these issues either publicly or privately. You can claim your Yelp page and upload your own personal business photos so that people have a better first impression of you.
Let's not forget about Yelp and SEO. Yelp is considered an “authority” site meaning that it can carry more weight and help boost traffic to your site.
Don't run the sink of not having a website for your business. Your customers need to know how to get in touch with you and the first thing they will look for is a company website. Not to mention a website is super cost effective and in the early days can be created 100% FREE with wordpress.com. Of course you will have www.websitename.wordpress.com as your URL but that can be changed later once you start gaining revenue. Your website is like a digital business card that is available 24/7. It can bring you business while you sleep. Not to mention building credibility and social proof, a website is one of the most important tools for an online presence in 2018/ 2019.
Master the art of SEO
Search engine optimization (SEO) is the best strategy you can use to ensure your content is seen on the first page of Google. It involves optimizing your pages for specific keywords.
SEO is a complex animal, but it can be broken down into 2 very important tasks.
1. Create Great content
2. Obtain backlinks from authority websites
Once you can master those actions, you are well on your way to have a proper search engine optimization strategy.
Social Media Marketing
Next thing you need to focus on is Social Media Marketing. Check out your competitors, which platforms are they using? You should be there too. Different types of social channels you can consider using:
- Facebook Business Page
- Instagram Business Feed
- Twitter Business Feed
- Pinterest Business Profile
- Linked In For Business
The really great thing about social media marketing is that you can have fun with it. Your business can run a contest and announce events to up your engagement levels and drive traffic to your website.
If your business can help others through the power of education or entertaining conversation, consider starting a podcast, a youtube channel or a blog, or all 3 if you are really ambitious!
A podcast is an audio file that is used to relay information about company updates, product information, or teaching other about your industry. A podcast is a great way to put you in an authoritative presence online. Customers want a company that knows the industry, so the podcasts help build up that trust.
According to Alexa, YouTube is the second most visited site. Your potential for company exposure is amazing. Even though there are 400 videos uploaded every minute, you do have great potential to stand out if you create engaging powerful content for your audience.
A blog is a direct communication channel to share timely and relevant information with your customers. Not to mention it's SEO powers! It may be a slow effort, but having good content will help google rank your site. Blogging gives your company a voice, a voice that your audience might be able to relate to.
The thing about marketing online is, you can have great content and get it out often, but if you forget to engage with your community, your efforts may not be seen. Take time everyday to engage on all of your social platforms. It is not a wasted energy, it is a marketing tool that is vital to the survival of your online presence.