Facebook is a powerful business tool used by many businesses worldwide for connection and promotion. There is definitely a learning curve to mastering Facebook for business purposes but I do have some techniques I want to share with you to help you with this experience.
For instance, did you know that you can customize the tabs on your business page?
Be sure to highlight your promotions, materials, products and other important information you want your audience to be aware of for your business.
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The CTA button is a front-and-centre opportunity at the top of your Page, so make sure it’s sending your audience in the right direction. CTA's such as “Book now” or “Shop now” can help you identify immediate prospects whereas “Sign up” or “Send message” can be useful if you are looking to communicate and connect.
To adjust the CTA button on your desktop, hover your mouse over the default “Send message” button and click Edit.
Does your business utilize Facebook Live? This feature is proven to gain 10 times as many comments as an embedded video and people watch it longer too! The Facebook algorithm also prioritizes Live video and pins it to the top of the news feed.
You can schedule a broadcast in Facebook's Publishing Tools or just click the Live Video icon in the Status Update box anytime you want to go live!
One tip I can leave you with for Facebook Live is to make sure you broadcast for more than 10 minutes, more people will tune in. The content you can live stream on Facebook can be demonstrations, tutorials, event shoutout, or going behind the scenes with your crew. Have fun with these!
Along with the usual tips for scheduling your Facebook posts in advance and using analytics to measure your reach, these techniques should help boost your following, engagement and sales if executed correctly!
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