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Pinterest Marketing Strategy Revealed – How To Grow You Pinterest Business Page


Do you use Pinterest for business? Did you know it has a giant potential to drive massive traffic to your website if a well thought out strategy was implemented and executed correctly? Interestingly enough, Pinterest is not a Social Media website. It is a visual discovery platform, a search engine with pictures if you will.

The most important element of any strategy is to know your audience. Let's go over this concept while you're here...
Do you know your ideal customer demographics (age, gender, location income etc?)
Do you know your ideal customer's interests?
What kind of challenges does your customer have?
Once you know the answers to these questions, you can really create pins that will interest this customer and drive traffic to your site.

The one important thing to keep in mind about Pinterest is that the follower count is not important. If you have many followers but none of them is going to your site, then you do not have an effective strategy in place and perhaps should re-evaluate your ideal customer.

The next most important thing for Pinterest marketing is keyword research. I know this is not new news, but without the right keywords, your content could be easily missed. The best tool I find is the Google Keyword Planner.

Now onto the Strategy itself!

 Create a Pinterest profile that stands out.

Ensure your followers know who you are and what you do right off the bat. Optimize your Pinterest profile with your keywords and your website link. Ensure you upload a clear picture of yourself or a company logo. Make sure to convert your profile from personal to business. It doesn't cost anything but it helps with analytics and running promotions if you ever need to.
Apply for Rich Pins to get ultimate website exposure. Learn more about Rich Pins here.
While you are updating your profile, make sure you confirm your website too... When you do so, your profile picture will show up next to any Pins that come from your site, and a small globe icon will appear to the left of your website’s URL on your profile. You’ll also get access to website analytics so you can see what people are saving from your website.

Pinterest for Business
| Informative Description | Link to Website | Clear Logo | 

Pin Relevant Content

Create your boards and start pinning relevant content! If you are brand new, figure out what you want to pin about. Is it "making money online?", "Vintage furniture" or "Planning a wedding?" ..whichever niche is your's, create relevant boards. Find like-minded pinners and see what they have titled their boards and use that for inspiration. Pin content to these pins, even if it's not your own. Your goal here is to get noticed, and then you can start pinning your own content.

Still, in our second step of the strategy, join some group boards! Group boards all have a description of how to get added to them, so make sure you follow the instructions and get into some group boards. Some Group boards have over 10, 000 members, which means if you happen to pin your own content most of those users will gain exposure to your pin. I use this website to find my boards!

Pin Your Own Content

Pinning your own content! When you create your own pin, pin it to the most relevant board you created for your profile. Then use Tailwind to schedule it to all your Group Boards using interval pinning. There are many tutorials available online on how to use Tailwind for Pinterest and in time, I'll post a blog about it too!

Ps. You can get a month of Tailwind for free with no credit card information required, that's how I started out. Try it out if you want to free up some pinning time.

Even if you have a ton of content to pin about, There is value in Pinning other people’s content. Pinning quality content from high-quality domains tells Pinterest you are a quality Pinner – and that helps all your Pins get seen more.

Pinterest For Business

Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. Please understand that I have experienced all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Use Pin Analytics

Pinterest for business has insightful analytics. Utilize analytics to check up on clicks and Pin performance

If you need someone to manage your Pinterest For Business, feel free to send me a message and we can set up a strategy session.

That's it, guys! Pinterest for business has never been simpler to use if time is invested. If you can skip the manual pinning and the mass follow/ unfollow technique, you too can have a successful Pinterest account that drives massive traffic to your website.

Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. Please understand that I have experienced all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals

Posted in Pinterest Marketing

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17 Comments

    • onlinemarketingmayhem

      I put in the effort for this website simply to teach others about content marketing! I also provide marketing services, but this site is not to promote those services. It is simply to help others win in the marketing game.

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  3. Rabia | Entrepreneur Friend

    I love the simplicity of how you explain the topics you are covering Elizabeth. Very helpful to the readers and up to the point.

    I have been experimenting with Pinterest for the last few months and I have received some good results. Some days are better than others. I find it to be a bit misleading at times, as the number of monthly viewers does not always reflect the actual number of page views you get for your website.

    I am still trying to understand how it really works. I stopped using the scheduler for a week and so and only been doing manual pinning. I have noticed the monthly pages views goes up very quickly, literally within the same day. However, it can be very tiring doing manually pinning especially when you try to pin to different groups.

    I will go back to use the scheduler soon to save me time. What has your experience been with Pinterest? Which method works well for you?

    • onlinemarketingmayhem

      I personally find Pinterest to be very saturated for my content, but it does bring in some traffic to my blog. I use a program called Tailwind to schedule my pins, so there is content being pinned about 10 times a day on autopilot. There is a method to Pinterest maddness but it does work!

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